BLACK INNOVATION ALLIANCE X TRAFFIC SALES & PROFIT
You've built something real. Now let's scale it.
BIA is partnering with Traffic Sales & Profit to support growth-ready Detroit businesses — founders who already have revenue, customers, and product-market fit, but need the systems, clarity, and repeatable strategy to scale. We heard you: financial clarity and customer acquisition are the two biggest gaps. This program is built to close them.
50 spots available // Detroit-region founders
$15K
PROGRAM VALUE PER ENTREPRENEUR
50
ENTREPRENEURS SELECTED
12
WEEK PROGRAM
96%
COVERED BY BIA
WHO SHOULD APPLY
Built for founders who are already moving.
This isn’t a starting-over program. It’s for operators who have traction and are ready to build the systems that make growth repeatable.
DETROIT-REGION BASED
Located in one of the 8 eligible counties in the greater Detroit region.
$50K+ ANNUAL REVENUE
Active business generating real income — not a concept or pre-revenue idea.
FULL-TIME OPERATOR
Working in your business full-time, not as a side project or second income.
ACTIVELY OPERATING
Committed to growth and implementation — not just exploration or learning.
READY TO EXECUTE
Looking to implement, not just take notes. If you want to do, this is for you.
WHAT YOU'LL SOLVE
Built around the gaps you actually feel.
Most growth-stage founders don’t need more advice. You need systems that close the gaps already costing you revenue. Here’s what we’re building with you.
“I know my customers — I just want to reach more of them.”
You’ve proven there’s demand. Now you need a repeatable customer acquisition system that doesn’t depend on luck, referrals, or hustle. We’ll help you build channels that consistently bring the right buyers to your door.
“I’m acquiring customers — but it’s not a system.”
Wins feel inconsistent because the process lives in your head. We’ll help you put conversion, retention, and referral systems in place so growth keeps happening when you’re not in every moment.
“I know who I serve — I don’t know where to find them.”
You have product-market fit. What’s missing is a clear channel strategy: where your customers are, how to reach them, and what to say when you do. We’ll build the marketing playbook that converts, not just the one that looks good.
“I want to build alongside people who get it.”
You’ll do this with a cohort of Detroit founders at the same stage — operators who understand the pressure, hold you accountable, and become a long-term network well after the program ends.
BUILT FOR DETROIT
Rooted in Detroit. Built for Detroit.
We’re doing this in Detroit because we believe in this ecosystem. There are great partners doing great work, and we want to partner with them — and with you. This program is designed specifically for entrepreneurs who are actively building and growing businesses in the Detroit region.
- Wayne County
- Oakland County
- Macomb County
- Monroe County
- Livingston County
- St. Clair County
- Lapeer County
- Genesee County
TRANSPARENCY
Why Is BIA Covering the Cost?
We listened to Detroit founders.
They told us they don’t just need funding — they need systems, strategy, and support to scale. This program is our response.
Black Innovation Alliance is a nonprofit committed to shaping tomorrow’s economy by strengthening entrepreneurial ecosystems. By underwriting 96% of the cost, BIA is intentionally removing financial barriers to high-quality business training — so access is determined by how ready you are to grow, not by what you can afford.
When founders get the tools to build real systems, ecosystems grow. That’s the belief this cohort is built on.
Over the past year, we listened closely to Detroit founders, ecosystem leaders, and community partners. One message came through clearly: entrepreneurs don’t just need funding. They need systems, strategy, and support to scale.
This program is our direct response to that.
By underwriting 96% of the cost, BIA is intentionally removing financial barriers to high-quality business training — so access isn’t determined by what you can afford, but by how ready you are to grow.
“Bringing this program to Detroit is the culmination of my life’s work. I’ve spent my career believing that entrepreneurs deserve more than encouragement — they deserve the tools, systems, and real support to build wealth and create lasting change. BIA is making that possible at a scale I’ve always dreamed of. This is personal. And I cannot wait to see what Detroit’s founders do with it.”
THE ORGANIZATIONS DELIVERING THIS
BIA
BIA — EST. 2020 · NONPROFIT
- Raised over $20 million
- Deployed over $2.5M to entrepreneurs through TRUST
- Supported entrepreneurial ecosystems nationally & internationally
TSP
NATIONALLY RECOGNIZED GROWTH COMPANY
- Helped over 50,000 entrepreneurs
- Scaled businesses to six, seven & eight figures
- Inc. 5000 — four consecutive years
- Black Enterprise's leading business disruptor
PROGRAM DETAILS
What founders say about TSP.
— Yheralis Ferdinand
— Paris Brookins
— Earleena
— Ari Simpson
— Adrian Simpson
— Jennifer Jasper
PROGRAM DETAILS
What You'll Learn & Build
This program helps founders uncover the hidden revenue already sitting inside their business.
THE FRAMEWORK
Instead of focusing only on getting more leads, you’ll learn how to find and fix the places where revenue is already being lost — across the full customer journey, from conversion to retention to referrals.
12
WEEK DURATION
~2HRS
LIVE VIRTUAL TRAINING/WEEK
3
IN-PERSON DETROIT EVENTS
You'll Leave With
- A clearer view of your full customer journey and where revenue is leaking
- Stronger systems for converting, upselling, and generating referrals
- A better customer experience strategy that supports retention and growth
- More confidence in how to increase revenue without relying only on new leads
- A more structured foundation for predictable and scalable growth
Weekly Experience
- ~2 hours of live virtual training
- Office hours and Q&A support
- Real-time implementation guidance
- Primarily virtual — join from anywhere in the region
- Three required in-person Detroit experiences
📍 IN-PERSON EVENTS
July 10
Kickoff Reception
Detroit, MI — In Person
July 11
Full-Day Training
Detroit, MI — In Person
Midpoint
Midpoint Event
Date TBD — In Person
WHAT WE EXPECT
Built for entrepreneurs ready to execute.
Attend
Commit to the full 12-week program
Commit
Attend virtual sessions and all in-person events
Engage
Actively engage in your business throughout the program
Share
Share outcomes, insights, and business data with BIA and TSP
This allows us to measure impact, strengthen the program, and continue investing in entrepreneurs like you.
YOUR INVESTMENT
50 spots. Applications are open.
Apply free. If accepted, $500 secures your spot.
TOTAL PROGRAM VALUE
$15,000
Program Cost
$15,000
BIA Covers
−$14,500 (96%)
Your Investment
Application Fee
Free
FREQUENTLY ASKED QUESTIONS
Common Questions
Is it free to apply?
Yes. Applying is completely free.
When do I pay the $500?
Only after you are accepted. The $500 commitment fee secures your spot in the cohort.
What is the time commitment?
12 weeks, with approximately 2 hours per week of live virtual training, plus three required in-person Detroit events (July 10, July 11, and a midpoint session TBD).
Do I have to be based in Detroit?
Yes. You must be located in one of the eight eligible counties listed in the program.
What businesses qualify?
Businesses generating at least $50,000 annually, actively operating full-time.
What happens after the program?
Participants leave with stronger systems, clearer strategies, and a Detroit-based cohort network built to last beyond the 12 weeks.
DETROIT: WE'RE INVESTING IN YOU
Are You Ready?
This is your opportunity to access proven systems, real support, and a powerful network — designed to help you grow your business. If you’re serious about scaling, we’re serious about supporting you.